Marketing in Social Media
Marketing in social media can be very effective, but only if
an organization has a plan.
I believe this statement.
Some outlets would have an organization believe that social
media is 100 percent free. That benefiting from these sites and apps costs
absolutely nothing, but they are forgetting the most precious resource: time. Using these tools takes planning and implementation,
just like any other marketing strategy. Sites must be updated and traffic must
be tracked. Messages must be clearly understood.
Kimbarovsky suggests, in his article, that an organization
begins by outlining clear goals for their social media marketing efforts and
figuring out how they will measure success [1]. First thing’s first: a plan. There
needs to be a reason for wanting to get involved with social media, but if an
organization does not understand what their goals are they might not
understand, realistically, what social media can do for them. In the article, “Beware
Social Media Marketing Myths”, Marks mentions that it will be more beneficial
to focus on a few sites rather than overextend an organization and not be
fully updated on all of the social media sites/profiles used [2]. According to
this statement, it is very important to know just how deep into social media an
organization’s marketing strategy needs to go. If it only calls for a few
sites, then trying to fit them "all" in could be very costly in the end. In Lake’s
article, she suggests integrating social media with other marketing tools [3].
Providing links, surveys, coupons, or games could help with brand exposure and
customer relationships.
Success can come from well designed social media strategies, but only if an organization is willing to take to time to utilize them.
Here are some youtube videos that give tips about social marketing.
This video is a discussion panel about social media and its impact on the bottom line.
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