Dominic Bethke: Marketing in Social Media

Marketing in Social Media

Marketing in social media can be very effective, but only if an organization has a plan.

I believe this statement.

Some outlets would have an organization believe that social media is 100 percent free. That benefiting from these sites and apps costs absolutely nothing, but they are forgetting the most precious resource: time. Using these tools takes planning and implementation, just like any other marketing strategy. Sites must be updated and traffic must be tracked. Messages must be clearly understood.

Kimbarovsky suggests, in his article, that an organization begins by outlining clear goals for their social media marketing efforts and figuring out how they will measure success [1]. First thing’s first: a plan. There needs to be a reason for wanting to get involved with social media, but if an organization does not understand what their goals are they might not understand, realistically, what social media can do for them. In the article, “Beware Social Media Marketing Myths”, Marks mentions that it will be more beneficial to focus on a few sites rather than overextend an organization and not be fully updated on all of the social media sites/profiles used [2]. According to this statement, it is very important to know just how deep into social media an organization’s marketing strategy needs to go. If it only calls for a few sites, then trying to fit them "all" in could be very costly in the end. In Lake’s article, she suggests integrating social media with other marketing tools [3]. Providing links, surveys, coupons, or games could help with brand exposure and customer relationships.

Success can come from well designed social media strategies, but only if an organization is willing to take to time to utilize them.

Here are some youtube videos that give tips about social marketing.